Mimic opening sequence analysis 

The beginning of the movie Mimic starts with a quite dramatic thudding sound which is effective by setting the serious mood. The first shot we are able to see is a high angle shot of a city. This shot is very effective as it helps inform the audience the setting and environment of the film. This shot then fades to black quickly; the thudding sound effect can be heard again. This type of edit is very effective as it makes the audience involved in the scene and feel like part of the film.

As the titles come up they are shown in a white font with a blurry effect. This gives an un-natural and strange feel which could represent the story line of the film. The images of the insects that can be seen behind the titles show the audience what could be involved in the film and make it seem quite super natural. The diegetic music is quite dramatic and adds to the serious feel of the film. The quick fading edit from each image to the other make the movie seem quite sinister and deadly, this helps build tension and keeps the audience interested. 

Bourne Identity Analysis
The clip starts off showing the universal studios logo, showing that is the institution. Universal studios is a popular and successful institution which shows this film is going to be of high quality. Diagetic thunder can be heard at the start of the film. This sets the scene and makes it seems quite dangerous and dark. Suggesting that this is a serious action film.  The non diagetic music also adds to the serious and quite dark tone of the film as it is slow and helps build tenstion, suggesting that some action is about to happen. This keeps the audience interested. 

The majority of the beginning of this film is quite dark and gives a sad feel to the movie. This could reflect the mood of the characters in the situation they are in. for example Matt Damon is seen floating in the sea. The dangerous thunder and lightening could show the danger that his character is in. On most the the shots where the character Jason Bourne is visable he is shown in a dark light. This could represent the fact that at this point in the film his identity isnt known and he is quite a mysterious character.

We can see that in the opening of the film Jason Bourne is an American man where as the other characters on the boat where he was rescused. This shows that he is somewhere he does not belong and maybe helps represent the fact that he is seen as an outsider. When we see Jason Bourne fighting for the first time in the film the sound effects are added to magnify the punches and hits. This is effective for the action element of this film.

When i was watching the opening sequences of the action spy and action spoof films that i had to analyse i realised that on the majority of films the titles sequences don't start to show into around 10 minutes into the film. I think that for my film i will try to compress my opening sequence a bit so the titles and institution identity etc can be seen without the clip lasted over 5 minutes.

One example of a completed questionnaire

Transformers clip analysis

The transformers clip starts by showing the distributed which is Paramount. This is a popular film studio which shows that is film is of high quality. The non diegetic sound effects give the film a sci fi and spy type feel which i think is very effective. A voice over is then able to be heard and this acts as a narrator to the film which helps inform the audience by also makes the film seem quite serious and a good action film for older people as well as younger. A dolly shot is used to show the audience the place that the film is set and makes them aware of the scenario. The voice over used here is a very deep and strong voice which i think makes the audience more interested in what is being said.

The opening scene is quite dark and dull which shows this film is serious and could involve some action. The non diegetic music is quite a slow and triumphant tone which shows the mystery of the film, it also helps build tension and keeps the audience interested. As the titles begin to show on the screen in a type font we see that this film is filmed in the “present day”. The font used and the way it is presented make the film seem like a document and help it feel more realistic.  

Austin Powers Opening Sequence Analysis

The opening of Austin Powers International Man of Mystery immediately starts off with what seems to be slow and dramatic style music being played as the credits come up. At this point we see that this film was distributed by New Line Cinema. A long shot is then used which i think is effective because it helps show the audience the type of environment and scenario that the film is set in. At this point the film seems to be a typical serious spy film. As the text comes up it is presented in a type sort of way which i think gives the movie a documented feel. As the characters some into view we see that they are quite exaggerated and obvious antagonist roles. The eye patch and dark classes show straight away that these characters must be villains and the fact that they are shown in this obvious way introduce to the audience that this film is a spoof or a more fun spy film.

We then see the scene change to introduce the main character “Austin Powers” and the upbeat and lively non diegetic music kicks in straight away, this being the theme tune of Austin Powers. This type of music shows the audience that it maybe not a serious spy film. As the credits and titles begin to show we see that various bright colours and shapes are used which also makes the film seem more laid back and fun. The costumes and hairstyles of the actors show us that it must be set around the 1960s. As we see the characters dancing around the street it shows us that this is more of a comedy film rather than a serious action movie. The music and the colours of the film are the main things that add to the less serious and fun side of this genre. 

Institution

I did some research on the institution of my film genre and found that for comedy spy or comedy spoof there isn’t one particular and one most popular institution that tend to make this type of film. I found on box office mojo that although a lot of the big and well successful distributers that have made some good movies of this genre there is also some less popular and not so well known institutions that have also. I found that the most successful comedy spy/spoof film was Austin Powers Goldmember and this was produced by the studio NL. This studio itself is not very well known or successful as some others such as Fox or Columbia but the film it produced was ranked above. This shows that although it is quite a risky genre, a wide vary of institutions are willing to produce one of these style films.  

New Line Cinema

New line is an American film studio that started off in 1967 by Robert Shaye and Michael Lynne. It later merged with the popular studio Warner Bros in 2008. New Line studio distributed the Austin Powers movies which earned the most money of any comedy spy/spoof movie. 

Institution

My research shows that for this genre there isn’t a main institution that tends to make this type of film. I found that a lot of popular and not so popular institutions will make this genre of film. I found that although some movies like Austin Powers was shown to be extremely popular and ended up making a lot of money some other films such as Knight and Day didn’t. Box Office Mojo shows that Knight and Day was produced by the Fox studio but only made around $76,423,035 where as Austin Powers was produced by NL studio and made over $2million. I think for this genre institution is not as important because some small and not so popular companies make more successful comedy spy films

Questionnaire

We are making a spy, comedy, action spoof. We are focusing our work on a few different films such as Austin Powers, Hot Fuzz, Johnny English and Zombieland.

1) Would you go and see this film in the cinema?

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2 )What would you expect to see in a film like this?...................................................................................................................................................................................................................................................................................................................................................................................

3) Do you have any ideas about what we could include in this film? If yes, what?...............................................................................................................................................................................................................................................................................................................................................................................................................

4) Who do you think the audience would be for this type of spy-spoof action comedy?................................................................................................................................................................................................................................................................................................................

5) What do you think we could do to make our film different from every other spy-spoof?...........................................................................................................................................................................................................................................................................................

Rank	Title (click to view)	Studio	Lifetime Gross /Theaters		Opening / Theaters		Date
1	Austin Powers in Goldmember	NL	$213,307,889	3,613	$73,071,188	3,613	7/26/02
2	Austin Powers: The Spy Who Shagged Me	NL	$206,040,086	3,314	$54,917,604	3,312	6/11/99
3	Cars 2	BV	$191,448,767	4,115	$66,135,507	4,115	6/24/11
4	True Lies	Fox	$146,282,411	2,561	$25,869,770	2,368	7/15/94
5	Get Smart	WB	$130,319,208	3,915	$38,683,480	3,911	6/20/08
6	Knight & Day	Fox	$76,423,035	3,104	$20,139,985	3,098	6/23/10
7	Spies Like Us	WB	$60,088,980	1,700	$8,614,039	1,556	12/6/85
8	Austin Powers: International Man of Mystery	NL	$53,883,989	2,187	$9,548,111	2,187	5/2/97
9	The Tuxedo	DW	$50,547,998	3,022	$15,051,028	3,022	9/27/02

Box Office Mojo shows that the most popular Comedy Spy film is Austin Powers. It also tells us that there are various institutions that are willing to make a film of this genre. 

Audience

The film we are aiming to make is going to be a spy, comedy and action spoof. This film will have a wide range of viewers and our primary audience will be mainly young male around the age of 12 onwards, this is because they are the main age and gender that are interested in the action and spy style of this film. This is also good for the comedy element of our film because it is a spoof and we will need the audience to understand and get the jokes that are part of the spy and action genre. The secondary audience will be the people that are interested in watching mainly comedies and the spoof type films such as Johnny English or Austin Powers.

	Monday	Tuesday	Wednesday	Thursday	Friday
Week 1	Louise: analyse first 5 minutes of Die Hard. Kelly: analyse first 5 minutes of Bourne Identity.	Louise: analyse first 5 minutes of Mr and Mrs Smith. Kelly: analyse first 5 minutes of Bounty Hunter.	**********	Louise: analyse first 5 minutes of Indiana Jones. Kelly: analyse first 5 minutes of The Dark Knight.	Louise: analyse first 5 minutes of Hot Fuzz. Kelly: analyse first 5 minutes of Hancock.
Week 2	Louise: analyse first 5 minutes of James Bond. Kelly: analyse first 5 minutes of Red.	Louise: analyse first 5 minutes of Austin Powers. Kelly: analyse first 5 minutes of Transformers.	***********	***********	************

Planning and research

-Decide who you are working with for your project (if anyone) - Kelly Senior and Louise Browbank

-Decide on the genre of your film - Action/Comedy/Spy

-Brainstorm ideas for at least 5-10 films from your genre (use the web to find ideas if you can’t think of any). If working in a group, you should look at 5-10 films each (although these could be the same films)

-The Bourne Identity (we will use the action and mystery aspects of this film)

-Johnny English (we chose this film because it's an action but it's funny)

-Die Hard (action)

-Red (action)

-Bounty Hunter (comedy/action)

-Hancock (comedy/action)

-Hot Fuzz (comedy)

-Mr and Mrs Smith (action/interesting storyline)

-Knight and Day (action/comedy)

-Dark Knight (action)

-Indiana Jones (adventure/action)

-James Bond Casino Royale. (action/spy)